№ 01 Enter the unfamiliar

The World Is Stranger Than You Think.

Explore forgotten histories, untranslatable words, extraordinary traditions, and the curious details that reveal how fascinating humanity really is.

№ 03 The deep dive

Worth Looking Into

analog hobbies

Varieties Entry № 5478

Why analog hobbies are making a cultural comeback

Modern professionals live inside a relentless digital loop—managing back-to-back Zoom calls, triaging notifications, and editing cloud documents until the day simply evaporates. Somewhere along the way, engaging with tangible, offline pastimes stopped being just a quaint weekend pastime and became an act of cognitive…

8 min read

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№ 04 Recent discoveries

Fresh From the Archive

Explore All Stories

№ 05 The oddity of the moment

One Strange Thing

A single curiosity from the archive, set under glass.

Exhibit label Entry № 5507 Forgotten History

On the night of 25 November 1120, the White Ship struck a rock off Barfleur, Normandy, and sank within sight of the harbour.

Among the drowned was William Adelin, the only legitimate son of King Henry I of England. With the heir gone, the succession was thrown open — and after Henry died in 1135, the rival claims of his daughter Matilda and his nephew Stephen became the long civil war remembered as the Anarchy.

Source Orderic Vitalis, Historia Ecclesiastica; William of Malmesbury, Gesta Regum Anglorum.

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№ 06 Explore by curiosity

Follow Your Curiosity

An index to wander rather than search. Every heading opens what the archive actually holds on the subject.

  1. Forgotten Civilizations Peoples and places that slipped out of the textbooks. 48 entries Archive search
  2. Lost Languages Tongues that fell silent, and those nearly gone. 68 entries Category
  3. The Origins of Everyday Superstitions Why we knock on wood, and other habits of belief. 93 entries Archive search
  4. Rare Cultural Practices Customs kept alive by very few hands. 196 entries Archive search
  5. Strange Historical Coincidences When chance looks suspiciously like design. 18 entries Archive search
  6. Symbols and Their Hidden Meanings What signs, marks and emblems were meant to say. 179 entries Archive search
  7. Unusual Wedding Traditions How different communities mark a union. 28 entries Archive search
  8. Words With No Direct Translation Ideas one language names and another has to explain. 13 entries Archive search

№ 07 About Yoamore

Curiosity Is How We Discover the World.

Yoamore explores the fascinating details that make human culture endlessly surprising. From unusual words and forgotten historical events to cultural superstitions and overlooked communities, we investigate the stories, traditions, and ideas that broaden our understanding of the world.

Our goal is to make well-researched knowledge engaging, accessible, and thought-provoking — always approaching unusual subjects with curiosity, context, and a critical perspective.

Discover Our Mission

№ 08 Editorial approach

Strange Stories. Thoughtful Perspectives.

Every curiosity has a context. We explore unusual stories through research, historical records, linguistic evidence, and cultural perspectives, helping readers distinguish documented facts from interpretations, legends, and popular beliefs.

  • i. Research
  • ii. Historical records
  • iii. Linguistic evidence
  • iv. Cultural perspectives
micro-aesthetics

№ 09 The last page

There Is Always More Beneath the Surface.

Every language, tradition, and forgotten story offers another way to understand the world. Find your next discovery in the Yoamore archive.

Keep Exploring

Pictured, from the archive: Why micro-aesthetics are replacing mainstream fashion trends